Should your online business be using a whiteboard animation video as an explainer or marketing video for your website? Often, before someone decides on what type of video to get, one of the first things they want to know is, “What is trending?”

But perhaps that’s not the best question to ask. You see, whiteboard animation is definitely trending but perhaps the better question to ask is, “What is the future of whiteboard animation?” Will this form of video continue to dominate the online advertising world or will a new form of media spring up in its place?

When you spend money on advertising or marketing you expect to get a result. And you want your video to have longevity. But how do you predict trends and what is going to happen? How do you know you are investing your hard-earned money in the right idea?

Well, the good news is some trends stay around for a very long time. Whiteboard animation is here to stay. In it’s most basic form whiteboard animation is cartoon technology and that has been around for almost 100 years. Hollywood animation studios are still using the medium today! In fact many of the big players are now using whiteboard animation videos to create a higher level of interest in their brands and ideas.

So let’s face it, in todays competitive world with shrinking attention spans you need an extra edge to get heard out there. A whiteboard animation video will do it for you. It’s one of the best ways you can level the playing field and generate hype for your online business.
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If you’d like help to create a whiteboard animation video, reach out to the MrYScribe gang. We’d love to work with you.

Do you remember that wonderful feeling when you first watched a whiteboard animation video and thought, “Wow, who thought that up?”

Whiteboard animation starts with a blank whiteboard – and lets you tell your story with original images and a captivating voiceover. It’s a highly contemporary medium that has revolutionised communication for companies and individuals across the world.

Call it a video scribe, hand drawn video or whiteboard animation but either way, the effect is magical. You’ll find the origins of whiteboard animation in the caves of prehistoric man. For over 40,000 years man has drawn pictures to tell a story. Later they added words. Today, however, you don’t need to go to a cave, video technology and the Internet has taken care of that!

We owe a big round of thanks to Sir Ken Robinson and Cognitive Media. They took a part of his speech about schools killing creativity and played it over a person drawing pictures on a whiteboard. Posted online under the name RSA Animate, the video had half a million views in the first week!
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People’s imagination was ignited worldwide. Whiteboard animation video quickly became recognised as the number one video format for communicating a message. Where once we drew pictures on the cave wall for our descendants to see, now we have the whole world just a few clicks and shares away. Whiteboard animation videos, changing the way you deliver your message.

Looking for an explainer video to boost your sales or make your website more engaging? Well, with the way technology is rapidly expanding, if you’re not by now you should be. A Forbes study has revealed 59% of CEO’s would prefer to watch a video over reading text and 75% say they watch work-related videos on business websites at least once a week. So, here are my top three tips for when you start looking to get a video created.

Tip #1. Nail the script. I believe first and foremost it’s the story you tell that entertains audiences. It’s not the technology, it’s not the way something looks. It’s the story. Ensure you engage a company who employs professional script writers. Or hire your own. I know it’s tempting to think you can write a world-beating script yourself but if you haven’t written one before then leave it to the professional who specialises in the format. Likewise with Fivver. Sure, you can get a video made on Fivver for five dollars but it’s highly unlikely they will be employing a professional script writer.

Tip #2. Pick a format that’s right for you. 3D animation, talking head, whiteboard animation, cartoon animation, there is a style for everyone. At MrYScribe we specialise in whiteboard animation. The latest research and our own in-house studies show whiteboard animation video has one of the highest engagement rates of all video formats. And that’s what you want isn’t it? Your audience to engage?

​Tip #3. Engage a company who has a history and a genuine profile. Video is the next big thing on the internet today and companies are popping up everywhere to take advantage of the business growth. Make sure the company you engage is a reputable company who have produced work for real companies. Check out their projects page and look at their previous work. Is it what you are looking for? To see a sample of a project page check out some of our previous work at www.mryscribe.com/projects.

Whiteboard animation videos are becoming more and more popular as a means of getting your important message out to the masses. Easily the most engaging form of video currently available, whiteboard animation videos also get the viewer to remember your message for much longer. And that’s what you want, isn’t it? Viewers to engage and remember your message.

At MrYScribe we call it The Grampa effect. You see, watching a whiteboard animation video is a bit like being a kid again, listening to Grampa tell one of his stories and he just happens to be illustrating the story at the same time. And, as a kid what did we long for – to hear the whole story. And many of us today can retell Grampa’s story again and again, that’s the power of remembering! Why? Because we were engaged!

But, if you’re going to invest your time and your hard-earned money into having a whiteboard animation video created, be careful where you spend your money. The power of engagement is created by seeing original drawings come to life, not some computer-generated clipart bouncing all over the screen. And the power of recall is helped by hearing a friendly human voice in conversational style produced in a professional recording studio.
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Once you know you need a whiteboard animation video to tell your story, maybe to explain a product, train your workers, increase click-thru rates, educate an audience, decrease a website’s bounce rate, in fact anything, do your due diligence. Look for a company that uses real artists, provides original hand-drawn illustrations, employs scriptwriters, has a professional recording studio and backs themselves on quality. After all that’s what you’re paying for. If you’re wanting the best form of video, then make sure you get the best!

In today’s fast developing world eLearning developers are constantly on the look-out for material that will keep learners engaged. Today, learners can access e-courses through a variety of devices – laptops, mobiles, tablets or smartphones. They also have easy and constant internet connectivity, opening the door to media-rich content that has a strong impact on the learner. It is a known fact that videos are a powerful training tool in that they can grab the learners attention instantly. On the downside however, videos previously have not been easy to create. You needed good actors, appropriate settings, lighting – and a lot of money.

But with the introduction of Whiteboard Animation videos things have changed. Whiteboard animation videos, a popular and affordable eLearning option, have a lasting effect on the learners. Whiteboard Animation videos ‘show’ the learner an idea or concept through a series of live drawings. You actually see the hand drawing the drawings on the whiteboard. The familiar image of the teacher’s hand writing or drawing on the whiteboard finds instant connection with learners of all ages.
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To find out more go to www.mryscribe.com.

Whiteboard Animation is the art of movements that are drawn, not the art of making drawings move.
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In 2012 eMarketer identified online videos as the fastest growing marketing medium – a year in which saw online video use increase by almost 55%. By 2013, ComScore data indicated the average user played an average of 32 videos a month. Great news for online marketers but Visible Measures found that only 80% of all viewers will keep watching an online video after the first 10 seconds and 45% will cease viewing after a minute.

So it’s really important you use a video medium that attracts viewers and engages them until your call to action appears or your explanation is finished. Whiteboard animation is, quite simply, one of the best video formats to use.

With a 15% increase in the retention of information, a 10% increase in viewer engagement and a 30% increase in click-thru rate, a whiteboard animation video by MrYScribe will deliver you the results you’re looking for.

eMarketer.com, comscore.com, visiblemeasures.com, Dr Richard Wiseman, youtube.com/mryscribe, clarityandgrowth.com.au

Swift eLearning Services tells us LMS-enabled Blended Learning includes the core concepts of Mobile Learning, Online Learning, Social Media or Informal Learning, Games, and Classroom Training. If the Learning and Development function is able to regularly align the outcomes with the larger goals of the organisation, then you can say that the learning is effective.
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Whiteboard animation video content helps achieve learning effectiveness. MrYScribe Whiteboard animation videos increase engagement by over 60% and are 15% better at getting the message remembered. The next time you want engaging, cognitive-learning, thought provoking, conversation starting video content, think MrYScribe whiteboard animation.

If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented, especially in the last two years when they became an essential marketing tool for any business with an online presence (e.g. everyone).
The internet age has drastically reduced people’s attention spans. Some studies have shown as much as a 30% drop in the last few years, going from 12 seconds to just 8 seconds. So, make your video count. Get people hooked so they keep watching past the attention span cliff. It can be done! Get a whiteboard animation video and host it on your landing page. Your conversion rate will increase by more than 30%.*
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*The National College of Business posted a whiteboard animation video on their landing page and within 3 months their click-thru rate had increased from 28% to 64%. 

Video MarketingThe biggest thing in marketing right now is video and it’s not talking heads or even 2D cartoons, it’s whiteboard animation video. You might have heard the term video scribing or scribe animation, it’s all the same.
Today, everyone is talking about the power of video, how it can drive traffic to your website, increase click-thru rates, reduce bounce rates and directly generate sales, effectively increasing your bottom line. But to achieve this the video must be engaging and it must be remembered.
According to the latest statistics, verified by The Associated Press, the next visitor to your website will have an average attention span of only eight seconds, down from 12 seconds in 2000. And the fact is, as we go further into the digital world, attention spans are only going to get shorter and shorter. You’ve got no more than eight seconds to capture your audience. You need a video which engages the viewer from the start. Whiteboard animation videos are known to engage targeted audiences and be remembered long after they have been watched.
In summary, if you’re not using a video on your website you’re missing out on a huge market potential. If you are then consider using a whiteboard animation video to increase your market exposure.

Every sales and marketing guru will tell you, at every sales and marketing event you attend, you need an elevator pitch, right? You know, it’s that 30 to 60 second summary of what you do, or what you sell, or the service you provide. And you’ve got to practice it because your elevator pitch has to be interesting. Why?  Because if it’s interesting and value adding you won’t sound like a fool, the conversation will continue long after you finish and at the very least end in the exchange of business cards.

 But why not keep it simple. In todays digital world make your elevator pitch, “Let me show you a video.” I mean we’ve all got a phone, right? From the second the hand starts drawing on the screen you’ve got their attention. You see, a hand drawn video wioll tap into the viewers brain, boosting engagement and retention. Your brand, your content, what you do, the product you sell, the service you provide, it will all stay with the viewer.

And research has shown that brand recall and familiarity influences action. The end result? Your lead sources will increase. And isn’t that what you want?

​Do yourself a favour, get MrYScribe to draw your elevator pitch today.