If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented, especially in the last two years when they became an essential marketing tool for any business with an online presence (e.g. everyone).
The internet age has drastically reduced people’s attention spans. Some studies have shown as much as a 30% drop in the last few years, going from 12 seconds to just 8 seconds. So, make your video count. Get people hooked so they keep watching past the attention span cliff. It can be done! Get a whiteboard animation video and host it on your landing page. Your conversion rate will increase by more than 30%.*
*The National College of Business posted a whiteboard animation video on their landing page and within 3 months their click-thru rate had increased from 28% to 64%.