Whiteboard Animation is the art of movements that are drawn, not the art of making drawings move.
In 2012 eMarketer identified online videos as the fastest growing marketing medium – a year in which saw online video use increase by almost 55%. By 2013, ComScore data indicated the average user played an average of 32 videos a month. Great news for online marketers but Visible Measures found that only 80% of all viewers will keep watching an online video after the first 10 seconds and 45% will cease viewing after a minute.
So it’s really important you use a video medium that attracts viewers and engages them until your call to action appears or your explanation is finished. Whiteboard animation is, quite simply, one of the best video formats to use.
With a 15% increase in the retention of information, a 10% increase in viewer engagement and a 30% increase in click-thru rate, a whiteboard animation video by MrYScribe will deliver you the results you’re looking for.
eMarketer.com, comscore.com, visiblemeasures.com, Dr Richard Wiseman, youtube.com/mryscribe, clarityandgrowth.com.au