Every sales and marketing guru will tell you, at every sales and marketing event you attend, you need an elevator pitch, right? You know, it’s that 30 to 60 second summary of what you do, or what you sell, or the service you provide. And you’ve got to practice it because your elevator pitch has to be interesting. Why? Because if it’s interesting and value adding you won’t sound like a fool, the conversation will continue long after you finish and at the very least end in the exchange of business cards.
But why not keep it simple. In todays digital world make your elevator pitch, “Let me show you a video.” I mean we’ve all got a phone, right? From the second the hand starts drawing on the screen you’ve got their attention. You see, a hand drawn video wioll tap into the viewers brain, boosting engagement and retention. Your brand, your content, what you do, the product you sell, the service you provide, it will all stay with the viewer.
And research has shown that brand recall and familiarity influences action. The end result? Your lead sources will increase. And isn’t that what you want?
Do yourself a favour, get MrYScribe to draw your elevator pitch today.