According to SingleGrain Digital Marketing:
• video content is shared 1200% more times than links and text combined,
• 60% of viewers will watch video before reading any website text and will share their experience when presented with a “share this video” button, and
• 92% of mobile video viewers happily share videos.
These statistics should be enough for most brands to start including videos in their social media updates but many companies do not do that. In fact, there are over 540,000 tweets sent every minute (Twitter) but only 0.12% (700) include a video!
Therefore, if you want to be at the forefront of digital marketing and position your company ahead of your competitors, consider using hand drawn videos in your social media marketing strategy today! They're guaranteed to get your audience talking!