Video MarketingThe biggest thing in marketing right now is video and it’s not talking heads or even 2D cartoons, it’s whiteboard animation video. You might have heard the term video scribing or scribe animation, it’s all the same.
Today, everyone is talking about the power of video, how it can drive traffic to your website, increase click-thru rates, reduce bounce rates and directly generate sales, effectively increasing your bottom line. But to achieve this the video must be engaging and it must be remembered.
According to the latest statistics, verified by The Associated Press, the next visitor to your website will have an average attention span of only eight seconds, down from 12 seconds in 2000. And the fact is, as we go further into the digital world, attention spans are only going to get shorter and shorter. You’ve got no more than eight seconds to capture your audience. You need a video which engages the viewer from the start. Whiteboard animation videos are known to engage targeted audiences and be remembered long after they have been watched.
In summary, if you’re not using a video on your website you’re missing out on a huge market potential. If you are then consider using a whiteboard animation video to increase your market exposure.