HAND DRAWN VIDEOS - IT'S LIKE LISTENING TO A FRIEND
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CLIENT: hotel jen - AUSTRALIABrief: The Traders Hotel in Brisbane, Australia re-branded to Hotel Jen, the new Jen-eration hotel for the new Jen-eration traveller. Aimed at the 25 to 40 year old traveller, the hotel was remodelled as the trendy in-city place to stay. The Hotel Jen marketing department wanted a trendy and "now" video to launch the rebranding across social media.
Outcome: We created a hand drawn video around a trendy male traveller who falls in love with Hotel Jen and the girl of his dreams. The video went viral on social media. When Hotel Jen was launched in Malaysia, the marketing department ordered another video but with an Asian influence. Hotel Jen, it's like staying with an old friend. "Guys, the video is AWESOME!" |
HOTEL JEN - brisbane, AUStralia 2014 |
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HOTEL JEN - puteri harbour, malaysia 2015 |