HAND DRAWN VIDEOS TO WOW! AN INTERNATIONAL AUDIENCE
UNCTAD EXPLAINER - ICT VIDEO |
CLIENT: UNITED NATIONS (UNCTAD)Brief: From the 18 to 22 April 2016 the United Nations Conference on Trade and Development was held in Geneva, Switzerland. A wide cross-section of delegates attended, many from developing countries and transition economies. UNCTAD wanted an engaging video to open the conference. A video which focused on the role of UNCTAD and was able to be understood by everybody in attendance, irrespective of their origin.
Outcome: The hand drawn video was a roaring success. Using diagrammatic illustrations combined with real life illustrations, the video was easily understood by all. "They found the video very professional." |
DATA PROTECTION AND PRIVACY VIDEO |
CLIENT: UNITED NATIONS (UNCTAD)Brief: The last two days of the conference focused on Data Protection and Privacy within developing countries and transition economies. The meeting was attended by Governments, international organisations, industry players and consumers. UNCTAD wanted an engaging video to explain the purpose of the meeting.
Solution: A hand drawn video was again the technique preferred by UNCTAD. This made the video easily understood by all in attendance. "We only got positive feedback on the video." |
AID FOR ETRADE VIDEO |
CLIENT: UNITED NATIONS (UNCTAD)Brief: The Wednesday of the conference was set aside for discussion on the new UNCTAD initiative, Aid for eTrade. To launch the initiative and to promote discussion on the day, we produced a hand drawn video, which explained the purpose of the initiative and how attending delegates and organisations could work together to make the initiative a success.
Outcome: Much like the success of the hand drawn video, the Aid for eTrade initiative was voted a resounding success! "I had the opportunity to show the video to 12 journalists from developing countries and they enjoyed them very much!" |
